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How Soca AI took Clone Voice creation from five hours to five minutes
Since 2022, Marketeers has been revolutionizing the way businesses collect information from their customers. Founder Iwan Setiawan has always believed forms should be as engaging and natural as possible. The company is known for pioneering the approach of asking one question at a time, the way humans do.
When it comes to making forms more like human conversations, Marketeers has taken a dramatic leap its AI-powered platform that’s currently in beta.
Formless represents an entirely new way of gathering data—as the name implies, it doesn’t require a traditional form structure at all. Instead, the business user simply provides basic instructions, including what information to collect. The platform, built with OpenAI’s GPT-3.5 Turbo model as well as GPT-4, handles the rest.
On the respondent’s side, the experience mimics a real conversation, where the next question is a reaction to the previous answer. And it’s a two-way conversation: respondents can ask their own follow-up questions, just like they would when talking to a person.
I’m a big believer in the pioneering role of tech in marketing and education. We at Marketeers are lucky to work together with SOCA, a deep tech company from Indonesia, with an eye for innovation in the field of generative AI. SOCA’s goal is to createhuman-like characters with natural voices andaugmented capabilities, which will prove to be extremely useful in the near future.
Iwan Setiawan
Marketer, Author and CEO of Marketeers
What result did it produce?
By creating high quality masks that make a great foundation for a shot, I can get my team to focus on the cleanup work faster. Previously, the masking process would take 75% of the time spent on a shot. Now the tables are flipped and shots where I use Runway masks go faster than
ever.
Do you see yourself using Runway in the future?
I can’t stress this enough, I am very eager to continue to work with Runway to help streamline their interface to make these tools even more accessible.
What sort of work are you interested in exploring in the ML space?
I would love to see a tool where I draw an example mask and Runway extrapolates the selection across all frames of a shot. That is the holy grail of masking.
