MarkPlus Launches MConsultant, an AI Agent for Marketing

MarkPlus, Inc. successfully held The 10th Indonesia WOW Brand 2025 in Jakarta, highlighting the importance of experience and emotional engagement in brand building. The event recognized 300 brands with the highest advocacy, based on a MarkPlus Insight survey using the 5A customer path framework. This online survey was conducted from October to November 2024 with respondents from socio-economic classes B & C aged 17–56 years. On this occasion, MarkPlus, Inc. also emphasized how AI Agents can help brands create more personalized and effective interactions.

CEO of MarkPlus, Inc., Iwan Setiawan, highlighted that many brands are still trapped in commodities without evolving into memorable customer experiences.

“People want to enjoy longer and more memorable experiences. This is what distinguishes ordinary service from a valuable experience,” said Iwan. He also added that the balance between human roles and technology is crucial in achieving operational excellence.

Launching MConsultant, AI Agent Marketing Strategist

One of the key moments of the event was the launch of MConsultant, an AI-powered marketing strategist developed by MarkPlus, Inc. and powered by SOCA AI technology. MConsultant is designed for 100+ industries, delivering data-driven marketing strategies from Awareness to Advocacy. Curated by MarkPlus, Inc. experts through AI, MConsultant provides more relevant and precise strategic recommendations.

MConsultant serves as an intelligent solution for brands seeking to make faster, more accurate, and data-driven business decisions. Equipped with flagship features such as real-time market analysis, industry-trend-based strategies, and personalized marketing recommendations, MConsultant helps companies gain a deeper understanding of market dynamics.

This advanced technology allows brands to gain instant strategic insights, akin to having a personal consultant always ready to provide guidance. With an AI- and data-driven approach, MConsultant ensures that every marketing strategy is more relevant, effective, and aligned with business needs in the digital era.

This launch is proof of how AI technology is playing an increasingly vital role in marketing, delivering fast, relevant, and data-driven solutions. With MConsultant, MarkPlus, Inc. introduces a new innovation that enables brands to grow and compete more effectively in a rapidly evolving digital era.