Soca AI Drives AI Potential for MSMEs

Agentic AI Platform for MSMEs

Marketeers KONEK 2025 once again became the largest collaboration space for entrepreneurs, MSMEs, enablers, and local brands aiming to strengthen their business strategies heading into 2026. This year, SOCA AI participated as an official partner, setting up an interactive booth that introduced its Agentic AI Platform solution for Indonesian MSMEs looking to rapidly scale their business, marketing, and efficiency.

Carrying the mission “AI for All Indonesian MSMEs”, SOCA AI demonstrated how artificial intelligence technology—especially agentic AI—can be accessed practically and securely for everyday business operations. SOCA AI's presence at KONEK 2025 also marks a strategic step for the company to expand AI adoption across the MSME sector.

KONEK 2025: A Practical Learning Space for MSME Players to Face 2026 Challenges

The event opened with remarks from Sandiaga Uno, who emphasized that resilience, innovation, and digital-based adaptation are the core foundations for MSMEs to survive in 2026. According to him, business owners need to strengthen agility, maintain cash flow, leverage technology, and build authentic brands to remain competitive.

The session continued with the 2026 Marketing Plan presented by Iwan Setiawan, CEO of Marketeers, who emphasized the importance of a structured roadmap and measurable execution. Entrepreneurs need to understand their business growth stages—from building products and brands to developing ecosystems—so that strategy goes beyond routine and drives real growth.

From a macroeconomic perspective, Senior Economist A. Prasetyantoko explained that the economic dynamics of 2026 will demand rapid adaptation. Consequently, the adoption of technologies such as AI is becoming increasingly crucial to sustaining competitiveness.

SOCA AI: Empowering MSMEs Through Practical and Measurable Agentic AI Technology

Amid the sessions and discussions, the SOCA AI booth became a key focal point for KONEK 2025 attendees. Through live demos, quick consultations, and business simulations, SOCA AI showcased how its Agentic AI Platform can help MSMEs:

1. Automate sales via AI Assistants on WhatsApp

2. Manage content and marketing with data-driven recommendations

3. Optimize customer support through conversational AI

4. Boost operational efficiency via task automation

5. Formulate business strategies and campaigns based on AI analytics

SOCA AI's presence at KONEK 2025 reinforced the platform's commitment to making AI solutions—previously accessible only to large enterprises—simple, affordable, and relevant for MSMEs.

Insights from 9 Local Founders: Real Strategies to Grow in 2026

KONEK 2025 featured nine local founders who shared real-world experience-based strategies covering business execution, branding, distribution, digitalization, and product innovation.

Key insights included:

• Minimal capital, maximum profit from Didith Noerdiansyah (Brodo)

• Data-driven business from Raditya Wibowo (MAKA Motors)

• Emotion-based branding from Imanuel Wirajaya (Bodypack)

• Quality consistency from Dian Aryanti (Ciomy)

• Cash flow management from Ekky Wicaksana (RSV Helmets)

• The urgency of digital transformation from Indra Gunawan (Bobobox)

• Strategic distribution from Ilham Pinastiko (PALA Nusantara)

• Leadership and team commitment from Bob Foster (Ganesha Operation)

• Sustainable innovation from Fakhri Saifullah Nurahman (Ina Cookies)

Insights from these founders align with SOCA AI's vision that digital transformation, including AI adoption, must be rooted in real business needs and easy to implement for operators across all levels.

SME Award 2025: Appreciation for Indonesian Brands and MSMEs

Closing the event, Marketeers once again hosted the SME Award 2025 to recognize entrepreneurs, local brands, and companies empowering MSMEs. The awards evaluated creativity, innovation, and tangible contributions to the national business ecosystem.

SOCA AI: Present as an Agentic AI Platform for MSMEs

With an applicable approach and live booth demonstrations, SOCA AI reaffirmed its role as a digital enabler for MSMEs seeking to face 2026 with greater confidence. Through its Agentic AI Platform, SOCA AI aims to help more entrepreneurs improve efficiency, strengthen marketing, and ensure their businesses stay competitive amid rapid market shifts.

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