Digital Business Transformation: AI Strategies for Success

Ahead of the main event CITCOM CONNEXT 2025, WIT Indonesia collaborated with BINUS Business School to hold a pre-event seminar titled “Artificial Intelligence and Digital Business: AI-Driven Digital Transformation Strategies for Success.” Held at the BINUS Dago Pakar campus in Bandung, the seminar served as an important gathering for industry players. The main topic discussed was how artificial intelligence (AI) is shifting the direction of digital transformation in the business world.

AI as the Key to Innovation and Operational Efficiency in Digital Business Transformation

The seminar featured industry leaders who shared strategic perspectives on the critical role of AI in business. They discussed how AI drives innovation, operational efficiency, and accelerates digital transformation across various industry sectors. In his opening remarks, Irfan Arsandi, CEO of WIT Indonesia, emphasized the importance of AI-driven strategies in today's era of digital transformation. According to him, AI is a key competitive advantage for businesses seeking to remain relevant and excel in the digital market. He also explained how AI is transforming sectors such as logistics and manufacturing through predictive automation and intelligent data analytics.

The Impact of Generative Technology on Business Models and Digital Business Transformation

Meanwhile, Jimmy Yo, CEO of Soca AI, explained the impact of generative technology on modern business models. He conveyed that this technology is driving major changes and accelerating AI-driven digital business transformation across various industries. According to him, AI helps companies streamline processes and deliver more personalized, adaptive, and intelligent services.
This technology has become an essential part of sustainable AI-driven digital business transformation strategies. He emphasized that generative AI is the foundation of digital experiences that are responsive, autonomous, and drive business growth.

Collaboration Between Industry and Academia

Adding an academic perspective, Dr. Peri Akbar Manaf from BINUS Business School highlighted the importance of collaboration between universities and industry in preparing future talent in the era of AI-driven digital business transformation. He emphasized that AI digital transformation is not merely about technology adoption, but also about shaping relevant mindsets and skills among business leaders.

Conclusion: AI Is No Longer the Future, but a Necessity Today

This seminar proves that AI is no longer just a trend, but a real necessity for sustainable business transformation. Collaboration among industry players, academics, and practitioners paves the way for digital strategies that are more agile, innovative, and directly impactful on business growth.

With the rise of technologies such as generative AI, enterprises need to respond more swiftly, equip their teams with digital skills, and build adaptive strategies to remain competitive in the digital economy era.